Sequential Brands Group Announces New Floral Subscription Partnership for the Martha Stewart Brand
LaunchinginTimefor 2018 HolidaySeason
In partnership with BloomsyBox.com, a vertically integrated floral subscription company based in
“Martha Stewart’s extensive knowledge and passion for fresh-cut flowers will provide a new level of beauty and discovery to our customers,” said
The Martha Stewart brand and BloomsyBox.com plan to expand its offerings to include additional floral varieties as a part of the Martha Stewart curated line in 2019.
“Flowers play an integral role in the way I live, entertain and celebrate special occasions. I’m pleased to partner with BloomsyBox, one of the premiere farm-to-table floral subscription companies, to provide consumers with a beautiful selection of flowers on a regular basis,” said Martha Stewart. “Each bouquet features a curated selection of high-quality flowers accompanied by informative and useful techniques for arranging.”
“Expanding the Martha Stewart brand into the floral space is a natural fit and a perfect example of how we have just scratched the surface when it comes to the brand’s many untapped growth opportunities,” said
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of over 90 books, and America's trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful "how-to" information for all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.
About SequentialBrandsGroup, Inc.
Founded in 2015, BloomsyBox.com is a startup floral subscription company, offering fresh handpicked bouquets on a weekly, bi-weekly or monthly basis from sustainable farms around the globe. BloomsyBox disrupted the floral industry by offering the first farm-to-table floral subscription directly sourced by their own farms, revolutionizing the way fresh flowers are sent. By cutting out the middleman, each stem shipped is hand-picked and cut 2-4 days before subscribers receive them, ensuring quality and freshness. To learn more, visit BloomsyBox.com.
Sequential Brands Group, Inc. Katherine Nash/ 512-757-2566 / firstname.lastname@example.org BloomsyBox.com Kailey Clymer/ 631-433-6043 / email@example.com
Source: Sequential Brands Group, Inc.