Sequential Brands Group Announces New Pets Partnership for the Martha Stewart Brand
In collaboration with design
“Martha Stewart’s passion and knowledge of pets truly is the inspiration behind this line. She knows exactly what pet owners need in terms of quality and practicality, and this collection delivers just that. We are delighted to have her as a partner,” said design
Through its Fetch for Pets partnership, the Martha Stewart pets line will include high quality, natural pet grooming solutions that are sulfate, paraben and cruelty free. The products will be available on Amazon in
“Martha Stewart is a strong leader in the pet space as she is across many other areas of living. She has a passion for pets and understands what’s practical for the pet parent. Martha’s pet products are an extension of her everyday life. It’s amazing to have a partner that put’s meaning behind every detail,” said Fetch President & CEO, Steven Shweky.
In addition to Amazon and QVC, the Company plans to expand the Martha Stewart pets line’s retail presence later this year.
“I am thrilled to work with design
“This is a very exciting and natural expansion for the Martha Stewart brand. The pets category has enormous growth potential, and opens up new distribution channels for the brand as well,” said Karen Murray, CEO of
About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 90 books, and America's most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful "how-to" information for all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.
About Fetch for pets!
Fetch for Pets is a leading pet product manufacturer dedicated to bringing major global brands to the pet industry. We develop cross category pet product lines based on retail and market demand as well as industry trends. Fetch has launched thousands of products with strategic licensing partners under brands including Burt’s Bees, Arm & Hammer, Shout!, CHI, BioSilk, Glad, Fresh Step and more. Fetch also provides private label development and manufacturing for top retailers including Target, Walmart, PetSmart, Petco, Meijer and Walgreens. Working closely with retailers, brand teams and factories, our team builds cutting edge programs that raise the bar on quality, value and innovation. Find out more at www.fetch4pets.com.
Dana Miller / 212-827-8347 / firstname.lastname@example.org
Lendy Beatty / 424-212-7055 / email@example.com
Fetch for Pets
Source: Sequential Brands Group, Inc.