Martha Stewart Brand Launches Floral Subscription Line with BloomsyBox.com
The Martha Stewart collection offers three bouquet options for shoppers to subscribe to for themselves or send as a gift, including small, medium or large, starting at
The Martha Stewart brand and BloomsyBox.com plan to expand its offerings to include additional floral varieties as a part of the Martha Stewart line in 2019.
“Every rose variety that Martha Stewart carefully selected for this collection delivers on her unique ability to create, inspire, and educate through beautiful farm-fresh flowers," said Juan Palacio, Founder and CEO of BloomsyBox.com. “We look forward to providing our customers with a high-quality subscription experience paired with Martha's unrivaled expertise for years to come."
“Flowers play an integral role in the way I live, entertain and celebrate special occasions. I’m pleased to partner with BloomsyBox, one of the premiere farm-to-table floral subscription companies, to provide consumers with a beautiful selection of flowers on a regular basis,” said Martha Stewart. “Each bouquet features a curated selection of high-quality flowers accompanied by informative and useful techniques for arranging.”
About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of over 90 books, and America's trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful "how-to" information for all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.
Founded in 2015, BloomsyBox.com is a startup floral subscription company, offering fresh handpicked bouquets on a weekly, bi-weekly or monthly basis from sustainable farms around the globe. BloomsyBox disrupted the floral industry by offering the first farm-to-table floral subscription directly sourced by their own farms, revolutionizing the way fresh flowers are sent. By cutting out the middleman, each stem shipped is hand-picked and cut 2-4 days before subscribers receive them, ensuring quality and freshness. To learn more, visit BloomsyBox.com.
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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/62167cac-c6de-4482-8cb6-2574a6653e1b
Source: Sequential Brands Group, Inc.