Sequential Brands Group Announces New Partnerships for the Emeril Lagasse Brand
The first product released under the partnership is the
Keith Mirchandani, President & CEO of
The Power AirFryer360 can be purchased at emerilairfryer360.com and will be available at major retailers throughout the country in Summer 2019.
“I am proud to offer a unique machine that functions as nine products in one for the at home chef, as the first of many excellent products to come from our partnership with Tristar,” says Chef Emeril. “The seamless functionality of the machine with 12 preset features helps take the guess work out of cooking- all with a simple turn of the dial. Now everyone can achieve evenly cooked, delicious results right in their own kitchens!”
In addition to the new partnership with Tristar, the Emeril Lagasse brand has also recently expanded its merchandise assortment with kitchen textiles through its new partnership with Park B.Smith, a division of Aimee Lynn. This partnership marks the brand’s return into kitchen textiles and includes products such as oven mitts, kitchen towels and aprons. The brand also recently launched kitchen floor mats in partnership with Home Dynamix available at TJ Maxx and HomeGoods.
“Expanding the Emeril Lagasse brand into more categories and more retail locations is an important part of our growth strategy for the brand,” said Home Division President, Carolyn D’Angelo. “We’re excited to launch these new product categories and bring to market the high-quality culinary products consumers expect from the brand.”
About Chef Emeril Lagasse
Chef Emeril Lagasse is the chef/proprietor of 11 restaurants in New Orleans, Las Vegas, Miramar Beach, FL and Bethlehem, PA. As a national TV personality, he has hosted more than 2,000 shows on the Food Network and is a food correspondent for ABC's "Good Morning America." Most recently, Amazon launched an original series featuring Lagasse called Eat the World with Emeril Lagasse that received five daytime Emmy nominations and won Outstanding Culinary Program and was a James Beard semifinalist in the category Outstanding Personality of Host. Lagasse has appeared as a guest judge on Bravo’s hit food series, “Top Chef” and "Top Chef Jr.", was named a co-host on the 10th season of the “Rachael Ray Show,” and has appeared on five seasons of “Emeril’s Florida.” He is the bestselling author of 19 cookbooks. In 2002, Emeril established the
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Emeril Lagasse media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/967b1966-1001-4950-9a4b-40dca29524d9
Media Contact: Lindsey Groginski 212-827-8291 firstname.lastname@example.org
Source: Sequential Brands Group, Inc.