Sequential Brands Group Announces Plans to Expand Active Lifestyle Brand AVIA in China
Under the new agreement, Beiying will work closely with the Company to develop and distribute a line of men’s, women’s and kid’s footwear, apparel and accessories. The new collection will launch later this year across all retail channels. Beiying also plans to open AVIA stores, including flagship stores in key metropolitan Chinese cities, over the next few years.
“AVIA continues to attract consumers nationwide as one of the leading active lifestyle brands known for its pioneering technology and stylish designs. I’m excited to build on the brand’s strong momentum in the US and introduce it to the Chinese market – an important market with a growing sports industry,” said Eddie Esses, President of Sequential’s Active Division. “Together, with our new partner, the AVIA brand has the opportunity to become a major active lifestyle brand throughout China.”
"We are pleased to partner with
Founded in 1979, AVIA came to prominence thanks to its revolutionary cantilever technology, which remains the bedrock on which performance shoes are made. Today, AVIA continues to lead the active lifestyle movement with pioneering technology and stylish design for athletic footwear, activewear, and accessories, all while bringing better value solutions for health-conscious consumers. For more information visit: www.AVIA.com.
About Beiying Sports Technology
Beiying is a successful sports manufacturing, marketing and sales company located in
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Sequential Brands Group, Inc.Katherine Nash 512-757-2566 firstname.lastname@example.org
Source: Sequential Brands Group, Inc.